Bank of America

Bank of America needed a visual language to bring Erica to life, their AI-powered financial assistant.

We developed a brand animation system communicating approachability, clarity, and reliability across every digital touchpoint.

A project focused on giving a digital identity the warmth and precision that everyday banking interactions demand.

Styleframes

Credits

  • Client Bank of America
  • Year 2023
  • Art Direction & Animation Federico Piccirillo
  • Sound Design Alessandro Levrero
  • Agency Creasenso, Lippincott
  • Producer Creasenso Ada Korvafaj

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