Chow Tai Fook Jewellery

A collaboration with Chow Tai Fook that began with the opening of their Hong Kong flagship and grew into a series of films about jewellery, ritual, and home. At the heart of the project is the ginkgo leaf: the brand’s iconic motif, a symbol of blessings, longevity, and continuity across generations.

For the Song Collection, the focus shifted to sound, imagining the pendant as a drum where every beat sends waves across its surface, echoing the soundwave engravings on the jewellery itself.