Bulgari

Bulgari asked us to bring two of their most iconic bags to life through a pair of distinct visual stories.

For Valentine’s Day, we animated the Serpenti Cuore and the new Serpenti Cuoricino: hearts emerging from the bags in a playful celebration of love and the iconic serpent motif.

For the Serpenti Forever, the focus shifted to versatility: a delicate animation where the bag glides along a Roman column, revealing the passage of time through the alternation of light and darkness, seamlessly transitioning between day and night.

Credits

  • Client Bulgari
  • Year 2026
  • Art Direction, Design & Animation Federico Piccirillo
  • Producer Francesca Di Vito
  • Sound Design Alessandro Levrero