Imperia

Imperia is one of Italy’s most iconic domestic pasta machine brands. Following a rebrand by Landor & Fitch, our studio was invited to explore new visual languages, creating three distinct sets that capture the spirit of cooking and experimentation.

We developed abstract compositions bringing together classic kitchen tools and ingredients — eggs, spoons, rolling pins — alongside the brand’s iconic pasta machines, merging the familiar and the unexpected into a cohesive visual narrative.

R&D

Credits

  • Client Imperia
  • Year 2025
  • Art Direction, Design & Animation Federico Piccirillo
  • Sound Design Alessandro Levrero
  • Agency Landor & Fitch Milano